Search engines can send a large number of targeted users to your website on a daily basis over a long period of time. The best way to take advantage of search engines is to optimize your website. This includes modifying your content according to search engine specifications. More importantly, though, your website needs to start generating a positive reputation and a high page rank. This can be done through proper linking to your website from reputable and related websites.
The reason we are not simply calling this section "Commitment" is because that is only part of the equation. Diligence, in our use of the term, refers to your need for both sticking with it (commitment) and staying on top of it (tenacity, oversight, and a healthy dose of skepticism). Sticking with your plan (which, of course, includes provisions for adjustment) is the only way to objectively gauge its success. Staying on top of each promotion -- resubmitting links, checking for accuracy, assuring that your ads are indeed loading when they're supposed to, and making any necessary modifications -- is how you will affect that success.
Someone once said, "Don't put all your eggs in the same basket"; to which another replied, "Go ahead and put them in the same basket, and then watch that basket". Both are considered viable priniciples for Wall Street investing. But when it comes to website promotion, we feel it is best to combine these strategies. Use many "baskets" (that is, diversify) and keep an eye on each one. This isn't as difficult as it may seem. But it is tedious. And, of course, you need to know what you're watching for.
Even then, you cannot simply rely on your own observations to know when and how to take action. There are some things that need to be conducted on an almost routine basis. And, again, though you could certainly handle some of this activity yourself, it is usually preferable (and more affordable) to have the technical and strategic aspects conducted by a company that specializes in website promotion -- particularly if that company already has intimate knowledge of your website and is aware of your specific promotional needs.
Successful promotions do not usually yield overnight results. Some items simply take a little longer than others. For example, the Infoseek and Alta Vista search engines may pick up your URL submission in a matter of days, sometimes truly overnight. Excite and HotBot, on the other hand, generally take from two weeks to a month. And Yahoo, if they pick you up at all, can take up to 60 days or more. And this is just to get your site indexed. In each case, it will usually take even longer before you see any appreciable return. Know ahead of time that you will need to exercise patience with a number of Internet promotion activities.